YouTube for TV gets a fresh start – and can add comments.
If you use the YouTube app on your big-screen TV, you may have noticed some changes recently: a new sound and animation that appears when you launch the app and what you’re watching. Option to show comments with it. .
The sound is official and YouTube explained it in great detail in a blog post (opens in a new tab). Something “dynamic, catchy and easily recognizable” was needed, so YouTube enlisted the help of sonic branding studio Antfood to get the perfect sound bites.
According to YouTube, the three-second clip ranges from “rich, moody tones that showcase YouTube’s unwavering gravitational pull” to a major seventh chord that “YouTube lets you discover these things.” “lets you do what you really love,” and apparently the sound and animation will appear in more YouTube apps over time.
Reply in the comments
Another change to the YouTube for TV app isn’t official, but it was spotted on Reddit (opens in a new tab) (via Android Police (opens in a new tab)) and gives you the option to view comments . . Here at TechRadar we’ve also seen this feature appear on YouTube on an Android TV.
While watching videos, you have the option to display comments in the right sidebar. This can be useful for videos that contain a lot of discussion and that you want to watch, but you’ll still need to use the mobile app if you want to reply to comments or add your own. I need to finish.
So far, YouTube has not acknowledged that the comments feature is in testing, but it is clearly visible to some users. Whether or not this will eventually roll out to everyone using YouTube on TV remains to be seen.
Analysis: Keep an eye on YouTube
Most conversions on YouTube and similar apps are due to staying longer on the app, which of course increases engagement and ad revenue. These latest updates may not seem very significant, but they can still make a big difference.
Netflix’s startup sound and animation are so popular that the annual Netflix content showcase is named after it. YouTube hopes its own intro clip (opens in a new tab) will be as familiar to viewers and as iconic as its static logo.
Adding comments will make a bigger difference to the actual viewing experience as there are many important discussions and debates surrounding the video. In some clips, the comments are as interesting as the original content.
It’s worth emphasizing that comments can be turned on and off, at least according to our tests; You don’t need to go through them all if you don’t want to. We’ll have to wait and see what YouTube has to say about the change when the time comes.